100 Innovations in 100 Days #LivingProof marketing blitz shines light on AHN’s legacy of groundbreaking care
Thursday, August 2, 2018
PITTSBURGH, Pa. – A bold new marketing campaign launching this week will feature 100 Allegheny Health Network (AHN) innovations in 100 consecutive days, showcasing the network’s first-to-market, regionally exclusive, and leading-edge care and technology.
The “100 Innovations in 100 Days” theme is a continuation of AHN’s award-winning #LivingProof marketing campaign, which earned a gold Effie Award in May, and contributed to Highmark Health being named a top ten marketer in North America by Effies Worldwide, the leading authority in brand and marketing effectiveness.
The initial #LivingProof campaign featured 30 patient success stories told in 30 consecutive days, without scripts and capturing real moments of care and compassion across AHN’s clinical institutes. The goal was to further enhance awareness of the network’s expansive capabilities and specialties, and to shine a light on the quality of AHN’s care through the stories of patients who have benefited from it.
“The success of our #LivingProof campaign demonstrated that the way we connect with our members and patients needs to be as personal and unique as the way they experience health care. Through this new campaign, we want to continue to show patients real proof of the highly advanced care that AHN delivers daily, and often before other providers in the community,” said Cindy Donohoe, executive vice president and chief marketing officer, Highmark Health.
The campaign will feature the network’s various clinical institutes, including oncology, women’s health, orthopaedics, cardiac care, emergency medicine, neurosciences, and more, highlighting first-to-market clinical innovations, ground-breaking research and discoveries, leading-edge technologies, quality awards and major program accreditations.
“AHN’s legacy of innovation in the care that we provide to patients is as impressive as you will find anywhere in the country,” said Cynthia Hundorfean, president and CEO, AHN. “This exciting new marketing campaign will serve to remind the western Pennsylvania community of that history and further reassure those who choose AHN for their health care needs that they will have access to the highest quality of care possible.”
AHN’s “100 Innovations in 100 Days” will appear in broadcast TV and radio, print, and digital media, airing new content for 100 consecutive days from August through November. The campaign will also be supported by a variety of #LivingProof activations, such as the Night of Hope at PNC Park on August 3, which will feature an AHN video booth where cancer survivors and family members can record and share their stories of survival and hope on social media.
Examples of innovations which will be highlighted in the campaign include AHN surgeons designing the first suture-less heart valve which doubled the patient survival rate in the U.S., AHN being the first in the western Pennsylvania region to use the Medtronic Osteocool™ technology to eradicate cancerous cells in the spine without harming surrounding healthy tissue, Saint Vincent Hospital pioneering advanced hip arthroscopy procedures which can preserve bone and tissue to prevent arthritis, AHN’s Autoimmunity Institute being the first in the U.S. to combine multispecialty care and research for over 100 diseases, AHN opening the Alexis Joy D’Achille Center for Women’s Behavioral Health at West Penn Hospital which is the first of its kind in the western Pennsylvania region and one of a only few nationwide, Forbes Hospital having the western Pennsylvania region’s only adult spinal deformity center, Allegheny General Hospital establishing the first trauma intensive care unit in Pennsylvania, and AHN having the only ALS certified treatment center of excellence in western Pennsylvania.