Allegheny Health Network introduces new “We See You” brand platform

PITTSBURGH— Allegheny Health Network has introduced its new “We See You” brand platform, designed to showcase the many ways that AHN and its care providers serve, support and “see” people throughout their lives — on good days and bad ones, in the home and in the hospital, in challenging times and in times of triumph, and every moment in between.

The “We See You” platform and campaign succeeds AHN’s award-winning “Living Proof” campaign, which has served as AHN’s primary brand platform since 2016.

“‘We See You’ is a big promise to each of our patients — that we see them for the unique individuals they are, for the unique health needs they have and for who they want to become.  It’s the essence of our Living Health model,” said Bruce A. Meyer, MD, Executive Vice President and Western Pennsylvania market president for AHN and Highmark Health.

AHN, part of Highmark Health, is a Pittsburgh-based health system consisting of 14 hospitals, as well as hundreds of additional care sites and home and community-based services.

One of the brand platform’s unique features is that it will also be weaved into AHN’s internal employee recognition and engagement efforts, linking to the organization’s own values and care mission.

“‘We See You’ isn’t just an external campaign,” Dr. Meyer said. “It’s also a commitment to our amazing caregivers — we see them at the start of their shift and at the end of a long day, and we appreciate all they do to provide exceptional care and comfort to the patients who rely on AHN for their health and wellness.”

Developed in partnership with Highmark Health’s in-house agency, Tonic, the new brand platform will include TV, print and radio ads, social media posts, streaming service spots, and other digital advertising vehicles, in the Pittsburgh, Pa., and Erie, Pa., regions.

As a part of the campaign, AHN will also sponsor community-based activation events. To view the campaign spots, click here. 

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